Oh Boy Artifacts are notebooks, journals, books of gift wrap and greeting cards, stationery and other fine paper products, unexpected for their uncompromising utility and unconventional elegance. Oh Boy will preview a new line later this year, and is preparing a Kickstarter campaign to relaunch the brand.
The company was born in December 1999, when Appleton Paper became the San Francisco-based design firm Oh Boy, a design company looking to team up on a holiday promotion. The result was an oversized, bound book of gift wrap. The promotion sparked in founder and chief creative officer Dave Salanitro his want for a stage to freely design products as he envisioned them and see how his ideas fared in the marketplace.
According to Salanitro, creating his "Artifacts" is a deep dive into utility and beauty, neither holds a higher station because both are interdependent:
During its initial run, Oh Boy Artifacts garnered multiple design awards and accolades, including becoming the first-ever freshman to be awarded the Best in Show prize at the New York Gift Fair. Top Drawer U.K. recognized new comer Artifacts with the two Best in Show awards one for its product and the other for product display. Overall, Oh Boy Artifacts and Salanitro have been recognized with 10 Best in Show awards, have been published in more than 100 periodicals and volumes, and were honored with a National Silver ADDY that ranks it as among the most highly favored top 0.5 percentile of entrants (more than 50,000 nationwide). The line has appeared in The Boston Globe Sunday Magazine (“It’s a Wrap” July 29, 2001); Elle Decoration [ U.K. ] (December 2001, January 2002, February 2002); Graphis (“The Paper Chase” November/December 2001); Hamptons (May 25, 2001); Homes & Gardens [ U.K. ] (December 2001); Lucky (May 2001, April 2002); New York (December 2001); Real Simple (September 2001, November 2002); Time Out New York (December 2001); and Wallpaper* (October 2000). Salanitro was interviewed by E! Entertainment’s Area (Number 9) for a 10-minute segment on trendsetters.
What's Next and Where to Buy
In 2004, Salanitro decided to pursue other interests and granted an exclusive license to Chronicle Books. Rights returned to Salanitro in 2016, and he is currently working toward a Kickstarter campaign to revive the line. Meanwhile, the Oh Boy Artifacts online store will launch in early December offering a limited few first editions of the entire line—less than a dozen each, the original artifacts out for one last turn—and a preview of what's new for 2018. Please visit Oh Boy Artifacts' website and sign up for their e-mail list if you'd like to receive the latest news and updates.
Many thanks to Oh Boy Artifacts for sponsoring the blog this week. All content in this post is courtesy of Oh Boy Artifacts.