If you're still on the fence about the book, or if you've already read it and want to dive a little deeper, I highly recommend listening to Harry Marks' interview with David Sax on his podcast Covered. During the interview, Sax made a point that resonated with me: much of the analog resurgence is about people giving themselves permission to dive back in. For years, many people - myself included - actually felt guilty about continuing to rely heavily on analog products when the world supposedly was becoming all digital (Why are all those records and CD's still taking up so much room? Why are you killing so many trees still writing on paper, in a notebook?) Once "the establishment" began acknowledging the actual benefits of analog, more and more people realized that they weren't alone out there in feeling that, at least for certain things, analog works better than the "newer" digital alternative. In the news, the narrative has now shifted from predominantly analog companies (i.e., Borders and Kodak) shutting down or severely curtailing their operations, to the current reality of thriving independent book and stationery stores. As Sax put it, "[p]eople don't want to invest in a dying idea, even if they love it, but they will readily pour money into something that seems to be growing, especially if it is against the general trend."
I don't think the current analog resurgence is a "fad" or "hipster fetishism," as many (especially in the tech community) would have their prospective customers believe. Its benefits are real. Most of us understand with respect to working and writing with pen, pencil, and paper, but this book encourages you to take it further and go out and buy an instant film camera, or rediscover records by picking up an inexpensive turntable. Personally, I've retired my Apple Watch and have gone completely analog with my wrist-wear. I've also got Fuji Instax pictures tacked to my workspaces at home and in the office.
And at the end of the day, digital vs. analog shouldn't be an "all-or-nothing" proposition. There's room for both. Those of you who subscribe to my Digital Divide newsletter have heard me discuss how embracing digital simply works better for certain things. Somewhat ironically, the internet has actually contributed to keeping analog alive and fueling its growing resurgence, by giving analog enthusiasts a venue in which to form thriving online communities, and retailers of analog goods a new way to connect with consumers, many of whom have no brick-and-mortar options in the town where they live.
Revenge of Analog has sold incredibly well. In fact, it's so popular that it's currently sold out on Amazon (but should be back in stock later this month, so you can pre-order). If you live near a brick and mortar bookseller, whether it's independent or a Barnes & Noble, you may still be able to find it there, and I highly recommend that you pick up a copy.
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