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From left, the Moonman C1, the Moonman C3, and the Moonman M2 eyedroppers.

Brand Profile: Taking a Look at Moonman's Emergence and Current Direction

November 21, 2019

Despite Chinese pens having been widely available for a decade or more - since I’ve been in this hobby - none of the brands have ever caught my interest the way Moonman has. The Moonman M2 is the first Chinese pen that legitimately impressed me, to the point where I think it’s a better writing instrument that many pens that cost five times as much. Why? The nib. Any pen company, anywhere in the world, can churn out mass-produced plastic tubes that look decent. Budget pens that write exceptionally well are true gems, and I’ve yet to experience a bad Moonman nib.

Look familiar?

What do we know about the company itself? Not much. From what I can gather by way of Chinese pen experts such as Frank Dong of FrankUnderwater, Moonman is one of several brands manufactured by a large Shanghai-based pen company, Shanghai Jingdian. What differentiates Moonman from other “budget” pen companies is that they have chosen to focus their attention on factory-tuning nibs to a level that most pen companies never reach, while still maintaining a sub-$20 price point.

The nib quality has remained consistent even as Moonman’s product line has expanded. On the M2, Moonman uses a gold-plated No. 5 nib with a basic “Iridium Point German” engraving. So-called “IPG” nibs have garnered - deservedly - an atrocious reputation for quality, but mine arrived tuned to perfection. On newer models such as the C1 and the C2, Moonman has opted for a larger No. 6 nib that still writes well, but quite obviously “borrows” design elements from Conklin and Monteverde. Not only is this tactic unnecessary to sell these pens, but the mishmash of design elements doesn’t work and cheapens the overall look.

Sure, it’s technically a different pattern, but how hard is it to come up with a basic logo that distinguishes your brand?

As much as I enjoy Moonman pens for the fact that they are true bargain-basement workhorses, recent developments have me questioning how much I should support them going forward. Need another example? Well, I probably should have noticed it before now from the promotional photos, but the recently released Moonman C1 is an obvious attempt to replicate Shawn Newton’s Shinobi, particularly the clear models with different color sections. I’m not sure whether this would qualify as technical infringement - the Shinobi design is rather basic and minimalist, after all, and I believe it originates from a custom design proposal submitted to Shawn by a customer - but this goes a step beyond “inspiration.” Is this where Moonman is headed now?

Does the “C” in the “C series” pens stand for “copycat”? The Moonman C2 moves ever closer to Franklin-Christoph territory.

Once you have it in hand, you’re not going to mistake the feel of a C1 for a Newton Shinobi. Shawn’s pens have a much more substantial feel in hand.

Design issues notwithstanding, there’s nothing wrong with the nibs on these pens. Both are excellent writers.

You can see the facet on one side of the pen. The one thing Moonman has perfected here over the Shinobi is that the cap is double-threaded so that the facet on the cap and barrel line up perfectly every time you cap the pen. On the Shinobis you have to guess.

Takeaways and Where to Buy

As much as I enjoy bargain-hunting, recent developments with Moonman as a brand have bothered me a bit, and I’m not sure I like the direction in which this company is moving. Sure, we can debate the extent to which transparent plastic cylinders can/should be protected as proprietary designs, but PenBBS has shown that it’s possible to be successful at this price point without blatant copycatting, which just makes your brand look cheap. Moreover, if I’m going to spend money supporting a company, I want to see them putting effort into bringing something unique to the market, not just inexpensive versions of other peoples’ pens. The irony in this, of course, is that Moonman’s design decisions create a completely unnecessary distraction for the brand. Moonman nibs are more than capable of standing on their own, and the company doesn’t need to churn out knock-offs to be successful.

I’ve acquired all of my Moonman pens via eBay. Currently, Moonman’s “eyedropper” lineup includes the Moonman M2, the Moonman C2, and the Moonman C1, all of which cost less than $20. The only one I can in good faith recommend is the M2, for the reasons I’ve discussed, and the M2 remains an exceptionally nice pen for the money. That said, unless I see the brand moving in a drastically different direction I will certainly lose interest if they continue to release more of the same.

Disclaimer: This post contains affiliate links.

In Pencil Review Tags Moonman, Moonman M2, Moonman C1, Moonman C2, Chinese Pens, Pen Review
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