This was an exciting week, representing a big milestone for T.G.S.: My first collaboration with a penmaker on a shop-exclusive pen! I realize that this isn’t anything particularly unique - pen bloggers, podcasters, Youtubers, Instagrammers, you-name-it, have been collaborating with makers and manufacturers for years on exclusive designs and colors. But I’ve held out until now. Today I want to talk a little bit about why I ultimately decided to take the plunge, the process I went through, and factors I considered before I partnered with Sunderland Machine Works on the new T.G.S.-exclusive Sunderland mk1.
Going with a Store Exclusive Pen over a Limited Edition
The first decision I made, long before I chose a specific pen, was that I wanted a store-exclusive pen to sell for the long-haul, as opposed to a limited edition. It’s not just that I don’t like the “limited edition” marketing strategy, it’s also because taking that approach is inconsistent with what I want my site and my store to be about. If I put the effort and consideration into choosing a product to carry - especially if it’s something that I helped conceptualize - it’s important to me for that product to be available to anyone who wants to get one (at least for as long as it’s economically feasible for me to continue to have the pens made).
It was extremely important for me to choose a pen design that fits into most notebook pen loops, since the Sunderland mk1 fits into my personal rotation as a note-taking and “on the go” writing pen.
Choosing a Truly EDC-Friendly Design
In line with this goal, for my first collaboration I wanted to choose a design and model that would appeal to the widest possible range of pen users under the broadest array of circumstances. To that end, a fountain pen was out. Despite a large community of enthusiasts, most people - even fountain pen lovers - still use a gel pen, rollerball, or ballpoint for much of their everyday writing. These days, the gel pen has overtaken both rollerballs and ballpoints as the standard “office pen” of choice. So a pen built around one of my favorite gel refills - the Pilot G2/Juice - was a natural choice.
Similarly, when I refer to a pen being “EDC-friendly,” I’m referring to “everyday carry” in the literal sense that it’s a pen that can be used every day as a pen. While durability is a key consideration, I’m not really concerned with the pen being able to double as a glass-breaker, withstand explosions, being run over by a truck, etc. The Sunderland mk1’s streamlined shape was designed for maximum writing comfort, especially the hourglass-shaped section and internal threads. It’s slim and light enough to carry in a shirt pocket, and will fit in most notebook/planner loops, including the loop on my Traveler’s Notebook.
Choosing a Price Point
Finally, I wanted something at a price point accessible to most people. While it’s not inexpensive to produce a pen durable enough for everyday use - especially once you get into special finishes like the bead-blasting and DLC-coating used here, all of which require extra steps in the manufacturing process - $110 is appropriate for something intended not as a collector’s piece, but an everyday “workhorse” that should last for years, if not decades.
I hope you all enjoy the new T.G.S. collaboration pen with Pennsylvania-based Sunderland Machine Works. I certainly enjoyed working on this project, and my plan is for it to stick around in the shop for as long as readers and customers remain interested. A huge shout-out to my Patreon supporters, many of whom were instrumental in providing early feedback on the design and whose donations allowed me to fund this project on the front end. You can check out the pen for yourself here, and if for whatever reason this T.G.S.-exclusive color scheme doesn’t do it for you, visit Sunderland Machine Works for the full range of their offerings.