TGS Responds: How Do You Curate Your Shop?

Today’s post is the second installment in a series of answers to questions that I regularly get in my mailbag (both “snail” and virtual). I had so much fun with the first round of Q&A that I went ahead and did another addressing questions about how I choose to stock the shop and my overall retail philosophy. Here goes!

What is your shop philosophy, and in general, why have a shop at all?

What actually drew me into the world of “curated retail” was a frustration with emerging retail and marketing trends in the greater online pen community. As pens and other analogue tools have grown in popularity over the past decade, this higher profile was accompanied by an increase in analog-related internet content - some of it thoughtful and high-quality, but a lot of it simply FOMO and acquisition-driven noise that amounted to little more than paid advertising for inferior products and/or affiliate link farms. As someone who had been working mainly as a blogger/reviewer for several years, manufacturers and retailers were sending me products that I didn’t feel added much to the larger picture, and which weren’t nearly as good as products already on the market. I didn’t enjoy reviewing them as much as I enjoyed writing about things like the joy of finding a Workhorse Pen or experimenting with notebook systems. Morever, it felt as though the proliferation of review and social media content on “the next big thing” was starting to drown out more helpful content targeted to those primarily looking for a reliable “first” pen or a daily driver that they intended to use for everyday writing.

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Towards the latter half of 2019, I decided to let paid advertising expire on the blog and unlinked my affiliate accounts, with the goal of becoming 100% self-sustaining. I opened a Patreon account, placed an order for Book Darts and Write Notepads (thanks guys!) and took a table at the 2020 Baltimore Pen Show. While running a shop involves a LOT more daily work than relying on income generated by referrals, I prefer this method of operating for three reasons that are very important to me personally:

1. Independence. I no longer have to navigate the politics of offering a negative or lukewarm opinion on a product given to me by a paid monthly sponsor or advertiser. While there’s always going to be some degree of tension - I still review products made or provided by those I consider friends and colleagues - the lack of a paid relationship removes a layer of complications. I can choose to write my own content and/or review what I want, when I want, without having to worry about preserving a business relationship or ensuring that my site remains appealing to potential advertisers. If someone loans or gives me a pen that I want to review on a one-off basis, I simply disclose that fact. In a bit of internet heresy, I ignore site analytics as they have little value to me. Knowing whether people choose to support me by buying from the shop or pledging Patreon is enough.

2. Accountability. If I recommend a pen and you purchase it from a third-party advertiser or referral source, I have no control over the customer experience, whether at retail or in after-market customer service. On the other hand, if I’m selling directly, I can do whatever I can to ensure the customer experience is positive, and address any customer service or warranty issues that may arise myself.

3. Transparency. In my opinion, selling directly and not relying on third-parties is one of the most transparent ways to generate revenue. Any business has to navigate conflicts of interest, particularly when reviewing products or offering opinions, but under my current model you all know exactly how I get paid: through the shop or Patreon. If I write about a product or brand sold in the T.G.S. Curated Shop, I try to be as objective as possible, but to the extent there is a conflict of interest readers know exactly what that is. Third-party relationships with affiliate networks and advertisers get murky, and in my opinion many blogs and websites (not just in the pen world but all across the internet) fail to adequately disclose both the existence of these relationships and the extent/nature of the financial compensation being paid. I’m not throwing shade - the “rules” (where they exist at all) are murky and involve all sorts of judgment calls. Personally, it felt like the right choice to just remove the issue from my own business model as much as I possibly can.

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Has Your Philosophy/strategy Evolved or Changed over the years?

I first launched the T.G.S. Curated Shop in early 2020, with the goal of offering a small selection of handpicked goods that best reflected my philosophy of how I use stationery. In short, I chose practical, well-made goods within a moderate price range, targeted to those who use their stationery on a daily basis for work and study. Over time, in response to reader/customer feedback and what I perceive as the needs of the market, I’ve branched out a bit to include some special editions and products that are just “pure fun,” but at the end of the day I would say that the mix of products in the shop is weighted 80/20 to my original philosophy, and occasionally I find myself dialing it back to return to my original focus.

What’s The Plan for T.G.S. in 2024? Do You Plan to Open a Physical Shop?

Right now, my family and I are just trying to survive the holiday season, but if I had to set a goal for 2024, it would be to further grow the shop while refining the product selection, including more custom and exclusive items. Our collaboration with Hinze Pens was extremely successful, we sold out of our second run of the T.G.S. Penwell, and in October we were proud to become one of a handful of retailers in the U.S. to carry Roterfaden. If I had to point you to an area of the shop where we test product categories and experiment in areas where we are actively considering expansion, check out the “Reading and Desk Accessories” page, which also offers a lot of insight into my own personal interests and hobbies. We are also looking to expand our selection of woodcase pencils, in response to what we perceive as a gap in the market. And while we almost certainly will have a permanent physical location in 2024, it remains to be seen exactly what that will entail as so much depends on a local real estate market that is incredibly unfriendly to small business.

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My house is basically a museum of the analog life.

In terms of content, I don’t review as many “new releases” as I used to, and this is by design. Longtime readers may wonder why I often circle back to pens I’ve previously reviewed, such as the Lamy 2000, Pilot Custom 74, or Pilot Custom 823. The reason relates to what I alluded to above - there are new users entering this hobby every day, and the internet (and social media) often suppresses older content in favor of the new and shiny. Those searching for a “best first fountain pen” can miss out on an excellent recommendation because the reviews of said pen were published eight years ago. While it’s important to stay current on new trends, the priority of T.G.S. is to offer a well-rounded perspective on what’s out there as a whole, which includes regularly coming back to the basics.

I do get a lot of mail, and unfortunately there just aren’t enough hours in the day for prompt responses. Please know that I read everything! I try to get back to everyone eventually, but as the readership grows it may not be possible logistically to do personalized replies.

Personal Collections: The Three Most Worn Stationery Items in Regular Rotation

I’ve been doing some pruning and sorting lately, as I often decide towards the end of the year what stationery items and other “gear” I will keep in rotation, and what I plan to move on from. Given the nature of what I do, I cycle through stuff often, and the items that truly get “used” to the point where they show signs of significant wear are few and far between. That said, three particular items jumped out at me, and none of them are fountain pens.

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1. Traveler’s Company Brass Ballpoint, San Francisco Pen Show 2022 Limited Edition in Olive Green. I pre-ordered this pen at the same show where I purchased the Plotter Mini-5, and once it arrived a few months later, I clipped it directly to the pen slot in the Plotter and it’s been in my pocket ever since. The “bullet pencil” has never really caught on with me, mainly due to having to carry a hand sharpener, but this pocket ballpoint uses the same convenient format with an excellent needle-tip refill. I do wish that Traveler’s made the color versions part of their regular lineup, but the standard brass develops a warm patina with age.

2. Lamy 2000 Ballpoint, “W. Germany” Edition. Ok, so this one may be cheating a bit, as it had some history on it when I bought it, but my early 1980s-era Lamy 2000 ballpoint pen showcases what the black Makrolon Lamy 2000 can look like after decades of regular use. The grooves are more or less worn completely smooth, lending the pen a shinier appearance, but the knock still functions with a solid click and this one remains a workhorse. For those looking for a sharp gift for a non-fountain pen user - particularly someone who might work in a stuffy office and therefore prefers something fun yet understated - the standard pens and mechanical pencils in the Lamy 2000 line are excellent options and will last a very long time.

3. Plotter Mini-5 Binder/Wallet. Believe it or not, this used to be grey leather. Compare the photo shown at the top with the photo below, taken immediately after I purchased it. All of the grey leather products I’ve owned over the years transition to a greyish brown, which may or may not be your preference but I enjoy the patina. This Plotter Mini has gone in my pocket nearly every day, and in addition to serving as my emergency notebook, I use the card holder for my work access pass and a couple of credit cards.

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What’s your most “well-loved” stationery item? I’m interested to hear different stories, as everyone’s daily users vary depending on individual needs and preferences.

The Gentleman Stationer is supported entirely by purchases from the T.G.S. Curated Shop and pledges via the T.G.S. Patreon Program. This post does not contain third-party affiliate links or paid advertising.

TGS Responds: Questions from the TGS Mailbag!

So I had grand ambitions to finish a couple of reviews in-progress this weekend, but the combination of Thanksgiving, Black Friday, shipping, etc. didn’t leave me enough time for the photography stage. So, I decided instead to jump-start a project that I’ve been wanting to do for some time: answer questions I receive via e-mail, DM, etc.

I do get a lot of mail, and unfortunately there just aren’t enough hours in the day for prompt responses. I try to get back to everyone eventually, but as the readership grows logistically it may not be possible to do personalized responses (though please do know that I read everything that comes my way). I figured a happy medium might be to take some of the more common or interesting questions and publish the responses in a new series of posts. Enjoy the first three!

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From artisanal correspondence cards to a simple A5 or A4 writing pad, there are many different options for letter writing.

Question 1: What is the best paper for written correspondence, such as letter writing?

I get this question at least twice a week. It’s by far the most frequently asked, and to answer categorically, since people respond to letters in different ways. For example, some people love to adorn their letters with calligraphy, ink washes, mixed media, etc. - which necessarily requires thicker art paper - and some people simply like to respond to letters with postcards, especially if they receive a lot of mail and can’t respond at length to everybody.

That said, generally speaking, I offer three specific recommendations. For standard A4/A5 writing paper, the gold standard is Clairefontaine Triomphe, which is bright white, fountain pen friendly and showcases ink well. It’s also fairly inexpensive. Fans of laid paper enjoy both G. Lalo and Original Crown Mill, both of which are excellent though I’d recommend trying textured paper once or twice before stocking up, as it can be an acquired taste. For something special, check out the lightweight onionskin Life Airmail Paper. Of course any quality paper works for writing letters - you don’t need to limit yourself to “letter writing paper” - but these are good options specifically advertised by their manufacturer for that purpose.

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Question 2: Where is the best place to sell used pens?

This is a question I get all the time, but is another hard one. Certain resellers (Peyton Street Pens and Chatterly Luxuries are two that come to mind) sometimes purchase secondhand pens for trade or resale, but given that retailers need to maintain a margin, you will nearly always get less money selling to a dealer or retailer than by selling to an end-user directly online. Whenever I look to offload pens, I first try to sell directly to friends and acquaintances at pen shows or my local pen club (so they can see the pens in person), but barring that I use direct channels such as the Pen Addict Slack Group, my Patreon, and the Gently Used page here. In the past, I have sold via forums such as FPGeeks and Fountain Pen Network, but it’s been years and can’t vouch for them as current options. Many people use r/pen_swap on Reddit and/or Discord Channels, but I have no personal experience.

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I still have a LOT of “old” Tomoe River Paper, shown here in my Nanami Paper Cafe Note

Question 3: Which notebooks still use “old” Tomoe River Paper?

Right now, it’s safest to assume that nearly all notebooks being sold are the new Sanzen Tomoe River paper unless expressly stated otherwise by the seller in a product listing. While I’ve heard that the 68gsm paper currently on the market is “old” paper (i.e. non-Sanzen), I’ve also heard rumors that there is a “new” 68gsm paper being made. Most makers don’t specify because they either have mixed stock or don’t want to create expectations when they can’t be guaranteed a supply of the old paper going forward.

Submit Your Questions to TGS!

I’ll plan to do this periodically, and keep a running list of questions that might make for interesting responses. You can submit questions through the “Contact” link on the header, which is by far the easiest way for me to keep track. While I do read and sometimes respond to comments, those get buried and are hard to manage, especially recent comments to posts published years ago.

Note: All Thanksgiving Weekend Specials run through Monday, November 27 at 11:59pm. Many thanks to everyone who has supported us so far this year! The Gentleman Stationer is supported entirely by purchases from the T.G.S. Curated Shop and pledges via the T.G.S. Patreon Program.

Notebook and Planner Choices: Thinking on 2024

If you’ve noticed a more active T.G.S. over the past month, your eyes do not deceive you: I’m now working here about half-time, in addition to a day job. But that commitment comes with a healthy dose of reality - namely, how to successfully manage different projects that both require time and attention to detail, yet which are very different in terms of both hours and the substantive work involved.

Minimizing Context-Shifting by using Separate Notebooks for Different Projects

Though I may write mostly about pens and ink, paper has always been the focus of my stationery obsession, namely notebooks and organizers and how best to use them. People often ask how I work on multiple unrelated projects at once, but the truth is that I’ve been doing this my whole life. I have divergent interests, and while I sometimes have to “thin the herd” by shelving projects and hobbies that I can’t do justice, over the years I’ve cultivated an analog-focused system that (mostly) maintains my sanity. The trick has been to compartmentalize where I can, and avoid having to switch back-and-forth between unrelated matters, which I find draining.

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I picked up one of the A6 Hobonichi Yamazakura notebooks at the Dallas Pen Show just because I loved the cover design, which got me thinking about how much I missed using the Hobonichi products (particularly the daily quotes) and how I might incorporate them going forward without really changing my setup.

The big question from my personal organizational standpoint has always been this: Do I keep one notebook or planner with multiple sections for different projects, or multiple notebooks with each one dedicated to a single project? While I’ve experimented with both methods over the years, I prefer the latter approach because a dedicated notebook locks in my focus on that particular project and allows me to maintain my concentration. (I do keep a central “Planner” that I use to organize my time across projects and track what I work on each day. This is the only daily notebook that deals with multiple subject matters.) Each of the “projects” that I’m working on has their own binder, typically a Plotter or William Hannah notebook that lets me add individual pages, which can then be organized and subdivided into sections as necessary.

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I’ve had a couple questions about whether or not the Hobonichi Cousins “fit” the Roterfadens. I’ve personally used this Roterfaden pictured here with Hobonichi and similarly-sized notebooks like the Nanami Seven Seas for years, but it can be a tight fit given how thick the Hobonichis are. If you want to ensure extra coverage for your notebook, consider one of the recycled leather versions (LB23 or LB15). For the cousin, I’d suggest the SO20, which is a thinner A5 leather cover without an elastic, and it seems to be cut slightly larger than standard A5 and can accommodate the extra thickness.

My Tentative Notebook Setup for the Remainder of 2023 and For the next year

Keeping in mind that this remains a work in progress, here’s my preliminary setup:

• Working Journal/Time Block Planner. One technique that’s helped me avoid a sense of overwhelm is “time blocking”: managing my time in dedicated larger blocks as opposed to working off a mixed to-do list and jumping back and forth between projects throughout the day. My ideal setup would be to assign entire days to specific projects - made easier by the fact that TGS now has its own office space - but I’ll settle for a system where I can at least block out hours of time for uninterrupted focus, and my new work arrangement better allows for that. Time management techniques are somewhat beyond the scope of this blog, but if you’re interested in reading further (or testing it out yourself), the Time Block Planner 2.0 by Cal Newport offers a good introduction to this concept. I don’t plan on buying another Time Block Planner once this one runs out, however: I want to customize my layout and plan to use the Hobonichi Cousin as a substitute. (Note: the Time Block Planner 2.0 with the spiral binding uses thicker paper that works with fountain pens.)

• Project-Specific Binders. Plotter and William Hannah. I use these ringed notebooks as “binders” to organize notes on the projects that I’m actively working. These binders tend to live on my desk where I can access them when I’m working on the specific project to which the notebook is dedicated. The one exception is the William Hannah, which serves as my “law notebook” and goes with me everywhere since the realities of legal practice requires that I have quick access to my case notes. My A5 Plotter houses T.G.S., and the Bible-Sized Plotter contains notes from a creative writing project I’ve been pursuing for several years and which I’ve decided to finish.

• Personal Journal. Hobonichi Techo A6. I felt the most “put together” when I consistently took 20 minutes at the end of each day to reflect in my Hobonichi. The A6 page is small enough not to feel intimidating, and you can always write larger to fill it up a page with fewer lines if time runs short or you’re simply exhausted. I don’t plan on using a Hobonichi Cover. Rather, I’m going to choose a Roterfaden in the A6 size. The leather and recycled-leather Taschenbegleiters are just big enough to fit a standard Hobonichi A6, though you may be limited to just the Hobonichi or the Hobonichi + a slimmer second notebook. (I plan to carry just the Hobonichi in the cover and use the multiple clips to mark off different sections of the Planner.)

This proposed setup isn’t all that different from my current rotation, just more streamlined, which suggests that after a decade of experimentation I’m finally settling into a long-term system that works for me. If you were to ask me what notebooks I envision having in my bag at any given time, I would say it will be (1) the Hobonichi Cousin and a Plotter Notepad in my A5 Roterfaden; and (2) the William Hannah, which are pictured at top. The Plotter A5 will live on my TGS office desk, and the Plotter Bible in my home office with my personal journal. Again, the goal is to stay organized and focused by having separation between the (very) different worlds in which I spend my time, while still preserving flexibility where necessary.

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Though you can (and should) take my opinion with a grain of salt since T.G.S. is a Roterfaden retailer, I’ve used the Taschenbegleiter Organizers for years, and love their versatility as dedicated binders that can be used to organize specific projects, or simply as portfolios to hold papers and writing pads.

While these are the notebooks that I plan to use most often, I do keep a multitude of others in rotation, including an A4 Roterfaden Taschenbegleiter with larger format paper for longhand drafting; my Midori 5-Year Diary that I irregularly update as a 30,000-foot record of my life, and a Standard Traveler’s Notebook that’s both my periodic travel journal and pen club notebook. For those who will ask, I do use my Plotter Mini-5 as my wallet, and it’s also an excellent “capture” notebook for when I simply want to go out with a notebook in my pocket and not lug around a bag. That said, none of these are mission-critical to my workflow, and I don’t allow myself to get stressed if I’m not using them regularly because they have specific purposes that don’t arise on a daily basis.

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I don’t consider myself a productivity nerd - I’ve actually come to dislike the term “productivity” as it evokes widget-cranking and isn’t consistent with how I believe people actually want to live and work - but I do have a longstanding fascination with information management and how people organize their time and thoughts using both analog and digital tools and systems. Of course, this led me to notebooks, notebook systems, and anything remotely related. Have you developed your own system for keeping your life (relatively) organized? Drop a comment or send me a message through the site. I’m all ears!

The Gentleman Stationer is supported entirely by purchases from the T.G.S. Curated Shop and pledges via the T.G.S. Patreon Program. This post does not contain third-party affiliate links or paid advertising.

Why Fountain Pen Day is Important: Reflections on 12 Years

Has it really been 12 years? I didn’t realize that the community has been celebrating Fountain Pen Day for more than a decade until I opened up this year’s shipment of Fountain Pen Day swag and realized that it’s emblazoned with “12th Anniversary!” I don’t plan to get very far into the history of the holiday - Kimberly over at the Pen Addict recently published an interview with Fountain Pen Day founder/creator Cary Yeager that does just that - but I did want to briefly reflect on why I enjoy Fountain Pen Day and why I think it’s important that we as a community continue to celebrate.

1. If Things Are Important To You, You Owe Them A Day. Fountain Pen Day is sometimes cynically written off as “Black Friday for Pens.” Look, I get the sentiment. Fountain Pen Day “the event” has grown exponentially since it was first launched, and - intentionally or not - has morphed into one of the biggest sales events of the year for many stationery retailers. Some of the hype borders on FOMO-driven consumerism. That said, I still believe that the idea of a day devoted specifically to fountain pens remains important because of what it represents. With “tech” increasingly pushed on us at every turn, celebrating Fountain Pen Day makes a statement to others about what we value, and provides us with an opportunity to reflect on why we devote so much time, energy (and money!) to this thing we love that goes far beyond a hobby.

2. If You Value Small Business and Independent Makers, Support Small Business and Independent Makers. I can personally vouch for the fact that the vast majority of us on the “business side” of fountain pens are not in this to make a lot of money. We do this because we love writing and want to do our part to ensure that quality pens, paper, and ink continue to exist well into the future. Events like Fountain Pen Day serve as a concrete reminder that if you value smaller, niche industries, it’s essential to make a conscious effort to support the participants you want to see continue, rather than defaulting to Amazon or whoever offers the biggest discount. Sure, nearly everyone has limited funds to devote to their hobby, but I’ve made a conscious effort to redirect my own personal spending this year to specific people I care about and who I want to see succeed.

3. It’s Nice to Have a Permanent “Stopping Point” for the Year to Evaluate How I Use My Planners and Notebooks and What I Might Want to Change. Over the years, Fountain Pen Day has become a waypoint, which signals the start of my personal year-end review process and gives me a full two months to think about what works, what doesn’t, and what I need to change for the following year. For example, I rarely buy planners in October, when Midori, Hobonichi, etc. release their new editions. I force myself to wait a month until Fountain Pen Day, which pauses the FOMO and allows me to reflect on what planner or journal I might realistically use.

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So How Did I Celebrate Fountain Pen Day? Plus Some Big News!

I actually intended to publish this short post yesterday, but as you’ll read below, the day turned into a bit of an event! I kicked off the day by visiting friends from our local/regional pen club at the Columbia Arts Building in Columbia, Tennessee, about 40 minutes south of where I live. After meeting for coffee, I had the opportunity to stop in and support another small retailer at Butler Stationery. If you ever make your way down to Columbia, it’s a great little shop with a nice selection of pens, ink, and paper.

Second, I took possession of and moved into the new offices of The Gentleman Stationer! Our operation has grown to the point where the business needs to begin moving out of our home. This isn’t a retail location - it will primarily serve as a space for me to work on administrative and content-related projects with a permanent setup - but at some point in the near future we will probably offer the option to pick up orders at the office. (We’re not quite there yet). Stay tuned for updates.

Finally, while the office move prevented me from attending this week’s Ohio Pen Show in Columbus, I will be going to pen club for Fountain Pen Day weekend! Those of you in the greater Nashville, Tennessee area (both residents and visitors!) should consider attending a meetup of the Middle Tennessee Fountain Pen Club. Meetings take place every Saturday at alternating locations. Details are available through the Facebook Group and/or a mailing list. (I’m not an admin - just a member - so please don’t rely on me to sign you up.)

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In addition to adding office space, we recently had to lease a larger warehouse space to accommodate growth!

T.G.S. Fountain Pen Day Promotions and Giveaways

All T.G.S. Fountain Pen Day promotions from yesterday’s post will run through 11:59pm tomorrow. Starting today, we are also launching a giveaway of two Esterbrook x Fountain Pen Day pen sleeves (shown at the top), both in this year’s Magenta colorway! All you need to do to enter the giveaway is to comment on either this blog post or the ensuing Instagram post that will be up shortly. No purchase is necessary, and I will choose a winner by numbering all comments and selecting two winners using a random number generator. Each winner will also receive a full T.G.S. Swag Pack. Many thanks for all your support this Fountain Pen Day!

The Gentleman Stationer is supported entirely by purchases from the T.G.S. Curated Shop, and pledges via the T.G.S. Patreon Program. Patreon members get exclusive access to meetups, periodic additional content, plus early access to my quarterly “Gently Used” sales. New items not claimed by Patreon members were recently added to the Gently Used page, which you can check out here.